Keeping Your Club’s User Data Private
Selling user data has become a scarily commonplace occurrence in modern society. A practice so dystopian that not even Nineteen Eighty-Four, Fahrenheit 451, The Handmaid’s Tale or A Brave New World managed to predict it. As you’ve probably guessed from that intro, we at Member Jungle are not fans of selling user data. As such, we will never play any role in it.
In this article, we will go over what selling user data is, why it should concern you and how to check which companies are practising it.
What Does It Mean To “Sell User Data”?
Basically, selling user data is a practice where companies, websites, social media sites and search engines take any information they can about you and sell it to the highest bidder. This allows other companies to target you with advertisements they think you will like. Search engines and social media make a large percentage of their profits by selling your data; the honest truth is to these companies: you aren’t the customer; you are the product.
I’m not going to get too into the weeds on this, but the amount of data they collect, what they can tell from it and how often they sell it is a serious cause for concern. Basically, companies and businesses you’ve never heard of know a scary amount about you, including roughly where you live, where you work, your age, gender, sexuality, hobbies, browser history and purchase history. If companies you’ve never heard of knowing intimate details about your life aren’t worrying enough, if any of those companies get hacked, your personal information could end up in the hands of some very bad people.
This can be a fairly stressful topic, and so far, this article has not been the most enjoyable read. So, to counter this, we are now going to talk about the good news; plus, to sweeten the pot, here is a picture of a pug wearing a little hipster beanie.
I’ve decided his name is Elvis Pugsley, and he would never sell your data.
Member Jungle Promises To Never Share Your Data
We also will never use the data of your club members to directly market to them. This means that just because they sign up to a club that is using Member Jungle doesn’t mean we feel entitled to be able to market to them.
How To Work Out Which Companies Will Sell Your Data
Unless you stay off all social media and search engines, someone somewhere will be selling your data. However, when it comes to choosing a membership management system to help in the running of your club, you can avoid adding another data seller to your life.
Some membership management companies will take the same stance as Member Jungle and outright refuse to ever sell your data; others, though, will give your and your members’ data to their parent company so that the company can market to you and your members. Others still will simply sell whatever they can to any third party who wants it.
- user data
- personal information
- third party
Checking the data policy of any membership management company you are considering is a very good idea, as it isn’t just your data but the data of all of your members that you may be handing over to them.
Many membership management systems offer various integrations with other software and services, everything from payment gateways to email marketing companies. It’s a good idea to find out what the data collecting and selling policies of these integrations are as well. As some of them will also be in the business of selling user data.
Other Club Data Considerations
So now you know what selling user data is, why you should be concerned about it and that Member Jungle will never sell your user data. You also know how to check if any other membership management company you are considering sells your user data. However, that is not all there is to know about keeping your membership data safe.
So, to continue down this path, why not read either, How does Member Jungle protect your data? or What is Two Factor Authentication & Why Is It Important in Membership Management.
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